Many companies are creating customer journey maps to visualize and describe the customer’s interaction with their brand, product, or service. CJM’s are a vital component of any CX agenda. But what defines a brand has changed, rendering this practice potentially impotent in some areas. Therefore,… [Read more]
Archives for June 2018
"Greg Chapman is a very effective marketer, consultant, and adviser. He has a deep knowledge of marketing strategy, customer experience, and team and organizational behavior. He easily creates rapport and nurtures it through time. As a result, he can create and maintain a strong personal network from which he can draw information and use to drive consensus. I marvel at how subtly he leads people and teams through indirect means to create momentum and accomplish his goals. I expect to continue to work with Greg and encourage anyone considering using his service to engage him and explore what he might accomplish for you. His work with customer experience transformed our organization and improved student satisfaction with the education experience."Tom McCarty Chief Marketing Officer, Bridgepoint Education
