Brand Position Archives - The Pocket CMO

EVOLVING ROLE OF THE CMO

October 29, 2020

My name is Greg Chapman. I’m the founder and CEO of The Pocket CMO. My firm helps CMOs and CEOs with the Customer Experience imperative – Customer Experience strategy, Customer Experience management, and methodologies to compete in today’s Experience economy. That’s what I do. In… [Read more]

“Branding”…”Customer Experience”…”Storytelling”…

July 3, 2020

It’s easy to get confused by all you hear and read about these three subjects. Sometimes the terms are used almost interchangeably in posts and articles. For a while, I thought “CX” and “Storytelling” would eventually solve every one of the world’s problems based on… [Read more]

Reputation Management, Social Media, Social Review Sites, and Content

February 24, 2020

As you work, over time, to continually improve your customer and brand experience, you must proactively consider your brand’s reputation in the eyes of both the B2C, B2B, and channel partner customers who you serve. This becomes even more important if you are expanding into… [Read more]

Reasons to Believe in your Customer Journey Map

August 24, 2018

What does success look like in your customer journey? That’s a question that can have two sides, and perspectives to it – yours, and the customers. However, there is common ground, where success looks the same from both perspectives. If you are delivering on your… [Read more]

Do you have a value proposition that differentiates your brand in the eyes of your target customer segment?

May 24, 2018

Differentiation. As marketers and business people, we covet product, service, or brand distinction. Why? Because it reduces competition. It allows us to maximize our sales and profit potential. Differentiation is a vital component of any growth strategy. But how do you know if your… [Read more]

"Greg Chapman is a very effective marketer, consultant, and adviser. He has a deep knowledge of marketing strategy, customer experience, and team and organizational behavior. He easily creates rapport and nurtures it through time. As a result, he can create and maintain a strong personal network from which he can draw information and use to drive consensus. I marvel at how subtly he leads people and teams through indirect means to create momentum and accomplish his goals. I expect to continue to work with Greg and encourage anyone considering using his service to engage him and explore what he might accomplish for you. His work with customer experience transformed our organization and improved student satisfaction with the education experience."
Tom McCarty Chief Marketing Officer, Bridgepoint Education
"Greg brought great business instincts to our relationship and provided the critical insights that every company needs to understand their clients or customers, and how to effectively reach them. Greg was an invaluable resource to our planning, and his approach enabled us to effectively execute. With Greg’s vision, we continue to experience a strong growth trajectory."
John D. Milikowsky, Esq. Owner, Milikowsky Tax Law
"I engaged The Pocket CMO to drive the development of a new Vision, Mission and Values build out for our Casino & Resort. Greg's process was instrumental in helping to align the leadership team to the new MVV and culture. His leadership also helped drive developmental efforts around Strategic Objectives, Value Proposition, and Change Management and Communications activities. We moved quickly to a customer journey mapping process to put the customer experience at the center of these efforts, under Greg’s guidance. Throughout the process, Greg was a trusted business advisor to me and my leadership team."
Tom McCartney McCartney Hospitality Services
"We hired Greg to help us get to the next level. His tools and strategies are easy to understand and extremely effective. We were not fully finished with our work with Greg when we submitted our marketing package to a radio network. We really did not expect to hear back from them anytime soon, but within the SAME day, their marketing person responded. We are now in negotiations with a radio station and our show will be on 90 syndications with a weekly audience of 3-4 million people. This is all due to our work with The Pocket CMO. We feel very fortunate to have been able to have this experience and work with Greg!"
Laura Van Tyne and Tina Erwin Co-Hosts of The Karmic Path
"I was both a colleague of Greg's at Provide Commerce and a client at Hyperloop One. As a colleague, Greg was instrumental in helping to guide my Gifts.com team in developing our Mission, Vision and Brand Value Proposition, as well our Segmentation efforts. The output served as the foundation to our overall Gifts.com strategy and roadmap that resulted in us growing 80% YOY within two years. So it was an easy decision when I was at Hyperloop One to bring him in as a consultant to help the team distill down to a cohesive Mission and Vision that galvanized the internal team, and also helped inform our external presentations to various stakeholders."
Kimberly (Cieslak) Salzer Growth Executive, Brand Strategist, Connector, Start-Up Advisor & Investor
"Greg and his team provided actionable deliverables with their customer journey process. Their understanding of how to develop and implement strategy was extremely beneficial to our corporate planning."
Kirk Mulligan Senior Vice President, Business Strategy & Development at OneRoof Energy, Inc.
"There simply isn't a better customer experience optimizer. Greg Chapman's process for customer journey mapping quickly unlocks marketing efficiency and sales productivity strategies for medium and large size organizations. Greg will help you find out where your business is missing opportunities in its interactions with clients."
Doug McQueen President, Target River