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Step
1
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13
7%
Do you understand the key consumer segments that are the most valuable to your brand currently, and in the future?
Yes
No
Do you understand the customer as a person, and not just a set of data - the needs, wants, and motivations of your target audience?
Yes
No
Do you have a value proposition that differentiates your brand in the eyes of your target customer segment?
Yes
No
Have you created the optimal consumer and user experience that aligns your brand with your target customer and delivers against the value proposition?
Yes
No
Do you understand the most effective and efficient products or services, distribution, media, and marketing programs for your key consumer segments?
Yes
No
Do you have a clearly defined acquisition, activation, and retention strategy for your target segment(s)?
Yes
No
Have you developed a customer experience dashboard containing the critical CX success metrics that the brand needs to align around?
Yes
No
Do you have a robust CSAT program as a part of an overal Voice of the Customer strategy?
Yes
No
Are you using Net Promoter Score to measure customer loyalty and brand advocacy?
Yes
No
Do you have a clearly articulated and understood vision of what your brand needs to accomplish?
Yes
No
Is your leadership team and staff aligned to your vision
Yes
No
Have you created a culture that enables your employees to innovate and continuously create and deliver products that align with your target customer’s expectations?
Yes
No
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