What The Pocket CMO does:
- I start by helping you identify the key consumer segments that drive growth by understanding their needs, and the experience they expect with your brand.
- I then help your brand build a differentiated value proposition, and a brand experience around these key segments.
- I help your leadership team, and your organization align around the consistent delivery of this experience to every customer. Every day.
Service Approach:
Business Strategy
I help you align Vision, Mission, Company Values, and Company Culture around a Customer Experience based strategy. I help you put the customer at the center of your business.
Brand Strategy
I help you identify the key customer segments that offer the greatest growth potential for your business, and build a brand identity, value proposition, messaging strategy, and customer experience that resonates with the target persona.
Customer Experience Strategy
I help you assess the performance of your target customer's experience with your brand - their journey and lifecycle - and help you design customer-centric experiences.
Customer Experience Management
I help you apply methodologies, processes, and technology to understand, track and improve your touchpoints, and the customer's experiences and interactions with your brand.
